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A CHOP OFF THE OLD BLOCK

SARAH STEINBERG'S MOM HAD AN AX. SARAH HAS AN ACT--AND IT'S A BIG HIT IN TAUNTON, MASSACHUSETTS.

Her fame in Taunton keeps Sarah going when things turn ugly--such as the day last month when she played a showcase at the downtown MediaPlay, hoping to sell multiple copies of her CD.

"People came by and they didn't listen," she complains. "It was the hardest type of gig in the world. But I did it smiling and happy and cheerful, so the people would know how much I love to play for them."

"Well, it was terrible," recalls MediaPlay's promotions director, Cathy Roland. "We were new at this, we gave her a chance, but it just was not her crowd. And her mother came, and I got in an argument with her about bringing in a whole video crew. Mrs. Steinberg was not happy with me, I can tell you that. I had to say, `I'm sorry, Mrs. Steinberg, Sarah you can take, but not my store! It's company policy.'"

Sarah Steinberg is still stocked at MediaPlay--on the same rack as work by the Samples and the Wild Jimbos--but no copies have been sold. "Perhaps Sarah would do well in cabaret," Roland suggests.

Perhaps? Definitely. With the mature sound of her new CD--featuring a few torrid love-style songs that really are about communication problems with her mother, or "just a mood"--Sarah has decided to take on New York City, the cabaret capital of the world. "I am always working on my show-business connections," she says. "I've been really trying to know the industry face to face. I went to New York this summer to meet the publishers, and Moish came with me to keep me from getting too excited. You know how I get. I am very close to signing a very big deal with a very big company. I'd tell about it, but I got the biggest yentas in this town--they drive me crazy."

The minute the deal goes through, Sarah adds, the Steinbergs and Denver are history. "Not that we're closing the store right away," she cautions. "Not until the contract is signed. Everyone told me and warned me that the city of New York is rough and tough, but that's where I belong, in a place where show business and entertainment are really, really big."

And really, really close to Taunton, Massachusetts.
During this difficult waiting period, Sarah keeps busy helping Mosheh in the deli, checking CD sales and writing new material. "I don't like the day, really," she says. "I stay up all night these days, playing the piano, violin, guitar and, of course, tuning in a little to catch the show-business news on CNN, round the clock. I love those hours. They relax me."

Even her more orthodox neighbors no longer object to Sarah's show-biz style. "Actually, they moved out," Sarah says. "They just weren't ready for me.

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