The company got into music by accident. "You get sick of hearing people talk," Simon says. "The catalogue starts getting too heady. It's only appealing to their left brain. The catalogue would be more interesting if it appealed to other people."
"We're finding our way in the sacred-music marketplace," adds co-owner Devon Christensen. "The music industry is more competitive and volatile than the book industry. We're just a little pollywog. Some of these big companies release hundreds of titles a year."
The Louisville company also has artists who aren't exactly geared toward self-promotion. "Nuns don't care if they sell records," Davis says.