By Isa Jones
By Mary Willson
By Brian Turk
By Drew AIles
By Taylor Boylston
By Bree Davies
By Emerald O'Brien
As noted in Feedback on February 12, Jacor Concerts had big ambitions. Rob Buswell and Jeff Krump, two former employees of Fey Concerts who'd been hired by Jacor to run the new branch, denied that they wanted to compete directly with Denver firms such as Universal Concerts, Bill Graham Presents/Chuck Morris Presents and nobody in particular presents--but the aggressiveness with which they did business suggested otherwise. In fact, insiders feared that a pumped-up Jacor Concerts could turn the Denver promoters war that had flared up in the wake of Barry Fey's semi-retirement into an unprecedented bloodbath.
Instead, Jacor Concerts suffered some unprecedented setbacks. Buswell and company had advertised that the annual KTCL Big Adventure bash would take place on the University of Colorado-Boulder campus, but the show had to be moved to Fiddler's Green after Jacor received a thumbs-down from CU administrators (for more details, see the May 7 and May 14 Feedbacks). Worse, two large-scale events--the Spirit of Unity reggae fest and an R&B extravaganza at McNichols Arena featuring L.S.G. and Patti LaBelle--went straight down the tubes. According to a reliable source, Spirit of Unity, which was originally slated to take place at Red Rocks before being moved to Mammoth Events Center because of anemic ticket sales, ended up $46,000 in the hole, and the L.S.G./LaBelle pairing lost a staggering $178,000. Howe will not confirm these figures, but he concedes that the shows were exceedingly unsuccessful. "They weren't specific to any of our stations," he says. "And consequently, we weren't able to drive them very well."
With losses like these, it's no surprise that changes followed. Krump was fired, and Buswell was ordered to, in his words, "pare back our events a little bit." He adds: "Some of the shows where we lost money prompted us to focus on where our strengths are. For a company like Universal, their strength is in their volume of shows. They've taken some bigger losses than we did on Patti LaBelle, but because they have so many other concerts and own some of their own buildings, it's not that much of a problem. But we don't have all of those advantages. The main thing we do is radio stations, not concerts.
"The concert division tried to spread its wings a bit with some stand-alone concerts that didn't fit our formats, and a lot of them didn't work," Buswell continues. "But all of our station festivals made money. We took that as a lesson--to get back to doing what we already know works."
For his part, Howe, the consummate spin doctor, refuses to admit that any changes are being made. "We've never had any designs to compete in the concert business," he maintains. "We just wanted more control of our own events, and that continues to be our primary goal as it relates to our concerts. We have to defend ourselves against the gossip about what people say our intentions are as opposed to what they really are. Nothing's really changed."
That's a laugh. In February Buswell said that Jacor Concerts would double the number of events it was promoting, from forty in 1997 to eighty in 1998. Next year, though, Jacor will again be putting on around forty shows. As Buswell puts it, "We're going back to the roots of what the concert program was when it was first developed."
When Jacor Concerts was at its most aggressive, rumors flew that the outfit was using the threat of airplay boycotts to prevent artists from signing up with other promoters. In the June 11 edition of this column, Buswell scoffed at the charge. But recently, the aforementioned Barry Fey shared recollections about just such an incident--one spurred by a 1996 concert with the surviving members of the Who that was sponsored by the Hawk.
"When Jacor found out about the show, they called me up," Fey says. "It was a conference call, and Don Howe and all the program directors were on there screaming at the tops of their lungs about how they were going to fucking teach these guys a lesson--that they'd yank everyone on the Who's label off the air in Denver and out of all the other Jacor stations in the country, too." He chuckles. "The funny thing was, the Who didn't have a label then. I tried to tell them that, but it took them two and a half hours to figure it out."
Even more intriguing are Fey's comments about what he says was a secret deal between Jacor and Fey Concerts that was in effect prior to the 1996 sale of Fey's namesake corporation to Universal. According to Fey, "The agreement said that if we had a show, Jacor wouldn't present a show for another promoter within a certain time period. It said that they had the right to do, I think, three concerts a year that we weren't promoting if they thought it was central to their format, and we had the right to let another station present something like Neil Diamond, that wouldn't have fit any of their stations. It was an exclusive first-right-of-refusal contract that was never finalized because the lawyers were worried about anti-trust problems. But we used it as a gentleman's agreement for over a year."