By Brian Turk
By Drew AIles
By Taylor Boylston
By Bree Davies
By Emerald O'Brien
By Gina Tron
By Jon Solomon
Although Morris declines to discuss the dollars and cents BGP/CMP is paying current Mammoth owners Manuel and Maggie Fernandez for the property, which has a capacity of just under 4,000, he doesn't deny that the total is in the seven-figure range. But getting Mammoth up to snuff is clearly going to be an even more expensive proposition. Simply put, the Events Center is cursed with some of the poorest acoustics of any music venue in these United States--and worse, the sonic difficulties change from night to night, artist to artist and location to location within the building itself. An example was an August 1998 turn by the Verve. From my spot on the floor, the concert actually exceeded minimum acoustic standards, making it probably the only gig I've seen at Mammoth over the past several years that did. But one of my colleagues standing elsewhere at the performance reported that the sound seemed as crummy as ever to him--and no doubt it was. The situation was reversed a few weeks later, when Bauhaus swung through Mammoth as part of its Resurrection Tour. A companion and I moved several times over the course of the show but never found a place where the music was anything other than horribly muddy. However, a co-worker who sat in the balcony opposite the stage told me that the band sounded okay to him.
To his credit, Morris doesn't downplay Mammoth's annoying idiosyncrasies. "It definitely needs some spit and polish," he says. "There's a lot of great acoustical engineers who will be involved in this project, and they're going to do certain things that I think will help. For one thing, we're moving the stage to the far end of the building, and we'll also be using some acoustical tiles and putting in a permanent sound and light system." He adds, "There are a lot of problems, but we're going to correct them. It'll cost a good chunk of change--there's no question about that--but I would not go into something like this if I wasn't prepared to do what needs to be done. We're going to dramatically alter a lot of things about the room, especially the sound."
By the same token, Morris is thrilled by Mammoth's dimensions--bigger than a theater but smaller than an arena. "This is the right room for the 21st-century music business for a lot of reasons," he insists. "There aren't a lot of arena acts that have come up and stayed as arena acts lately. Instead, there are a lot of groups on the rise and a lot of classic acts that have maybe faded a little bit but are still doing more business than lots of kiddie acts out there. On top of that, there are some theater acts, like Lyle Lovett, who would be perfect for this room. It's where the business has been going, and we're going there with it."
(Don't be surprised if Universal Concerts makes a similar maneuver in the near future. According to several reliable sources, the company is on the cusp of announcing an agreement to oversee event booking at a pair of facilities at the University of Denver: the hockey rink that's nearing completion and an on-campus ballroom. At press time, Mark Norman, head of Universal's Denver division, was unavailable to comment on these rumors.)
Other Mammoth modifications could be forthcoming: This week, Morris will be in San Francisco, Bill Graham Presents' home base, to discuss the feasibility of renaming the Events Center in honor of the Fillmore, a Graham-owned venue associated with the birth of psychedelia. Music-community buzz suggests that BGP/CMP has already decided to "close the room"--meaning that other promoters will not be allowed to use it--but Morris insists that no decision on this topic has yet been made. (He dismisses speculation to the contrary as "paranoia.") As for the boutique question, he dodges it with the sort of skill that Bill Clinton would envy. "We don't have a 16,000-seat amphitheater, and we're still picking and choosing the shows that we do," he says. "We don't book every band that comes to Denver. But we will be doing a bunch more shows--probably 60 to 75 at Mammoth in the next calendar year, including the Latino events that have been so successful for them, and a lot of things at other venues, too.