Who Wants to Be a Billionaire?

As for his enhanced status as a many-times-over millionaire, Schutz remains nonchalant. He already owns a house and a car, and while he's interested in moving into the realm of "public service" at some point, he says, "I have no desire to spend massive amounts of money on consumption."

Besides, under Webonomics, Schutz has reason to be conservative with his cash. "Most days, I have no idea whether I'm a billionaire or bankrupt on paper," he says. "It's really hard to tell in this Internet industry."

The son also rises: Jared Schutz took his parents' business to the Web -- and now the family stands to make a billion.

Season's beatings: Bluemountain.com's e-cards aren't the slickest on the Net -- but they're killing the competition.

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So why not send him a sympathy card? It's easy online -- and thanks to the Schutzes, it's free.