Flush With Success

Bidet manufacturer Hal Bregman hasn't sold a buttload of units, but he stands behind his product.

A A A Comments By Robin Chotzinoff Thursday, May 4 2000

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"Of the most basic function!" Judi exclaims. "Every day you do this, from birth to death, and if you should miss one day, it's off to the Metamucil! And we could be so helpful with that..."

"Did you know that Preparation H is the most shoplifted item in national drugstores?" Hal asks. "People are simply too embarrassed to pass it through the checkout. We could help with that, too."

Jonathan Castner

Good to go: Hal Bregman talks politely about an invention -- the Lubidet -- that others consider quite impolite.

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If we might permit one more illustration, he offers the recent health expo at the Windsor Gardens retirement complex. "There was one woman just taken with the product," Hal recalls. "She asked her husband to buy it for her for a birthday present, and he wrote a check straight off. But we also had a drawing, with a free Lubidet as a door prize. The person who won it refused to accept it. Apparently he wasn't that 'far gone.'"

"It's as if there were an association with death, or illness, though there doesn't have to be," Judi says. "But I tell you what, Hallie, let's go get some lunch, shall we?"

"Yes, let's."

And so the Bregmans set off to tend to one bodily need, comfortable in their knowledge that when the time comes, they have the proper equipment to deal with its inevitable outcome. In this business, all's well that ends well.