"Sports writers are our last line of defense," Ruskin continues. "You are the keepers of the language of sports. You have the power to name, which is the power to define. You wield this power each time you sit down to write; and I urge you to wield it on behalf of our memories, our local cultures, and the bonds between parents and kids...There is no law that says that you have to call a sports venue what a big corporation wants you to call it...You can do this. No one can stop you. What good is freedom of speech if you are not willing to exercise it?"
Then again, maybe Microsoft will buy the Constitution.