Sage Advice

KBCO's Bret Saunders is taking on the shock jocks -- and winning.

A A A Comments By Michael Roberts Thursday, Jun 22 2000

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Handle With Swear: In "Firing Line," the September 9, 1999, edition of this column, I referred to "Retired Judge Didn't Have Swearwithal to Act," a headline that ran on the front page of the September 1 Post as "tortured." So imagine my surprise when Dale Ulland, the author of that line, sent me a good-humored e-mail divulging that he'd recently won a third-place nod for headline writing in the prestigious Best of the West journalism awards, with the contest judge making particular note of a certain term: "The writer is being rewarded for not being afraid to make up the word 'swearwithal' to make the story work at the top of page one and to catch a reader's fancy."

"When I read your comment months ago, I SWORE that I would, down the road, get a little chuckle, if not the last laugh," Ulland writes -- and he certainly deserves a giggle or two. I'd join in, but I'm afraid I just don't have the swearwithal.

Susan Goldstein

Bret Saunders is no ordinary jock.

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