By Brian Turk
By Drew AIles
By Taylor Boylston
By Bree Davies
By Emerald O'Brien
By Gina Tron
By Jon Solomon
"Definitely not," he says. "I'm trying to catch that Dre show myself, because production-wise, I know it's going to be off the hook, and because Dre is one of those artists who has musical integrity. You can hear the time that he puts into his music just like you can hear the time that Common puts into his music. So Spitkickers isn't in opposition to that at all."
This response is defensible on several levels. While Eminem's current success owes more to clever packaging than anything he has to say, there's no arguing that Dre is among the genre's true sonic innovators -- and although Ice Cube's music has grown increasingly inconsistent (these days, he seems more interested in making movies than hip-hop), he remains one of the fiercest vocal presences in rap. Yet Monch's rejection of fighting words is also emblematic of an attitude shift among those performers who aren't satisfied with the status quo. A few years back, these rebels seemed to believe that they could wipe out the knucklehead contingent with determination, energy and the power of their intellect, but they were wrong. Good reviews and props for positivity proved no match for the thrill of bullets, blow and booty.
For that reason, the folks behind Spitkickers have no interest in portraying their product as a show that's good for you -- the musical equivalent of broccoli and cauliflower. Rather, they want fans to come to the event expecting little more than a helluva good time, and if what they wind up hearing just happens to be fresher and smarter than the average throw-down, well, so much the better.
Monch (born Troy Jamerson in Jamaica, Queens) is the perfect symbol of this strategy. As half of the obscure '90s duo Organized Konfusion, he's got a history of going where few rappers have gone before -- from both an aural and an oral standpoint -- and Internal Affairs, his solo debut for the Rawkus imprint, finds him building on this legacy. He's in excellent, free-flowing voice, and the music, most of which is overseen by fine-eared dial-twister Lee Stone, is unswervingly intriguing: Check the noirish jazz loop in "Intro," the ominous beat found in "Behind Closed Doors" and the witty Latin touches that decorate "The Next Shit," co-starring Busta Rhymes. (Among the CD's other guests are Canibus, Method Man and Spitkickers cohorts Common and Talib Kweli.)
But instead of larding the platter with didactic lessons or outlandish soundscapes that might have left some listeners scratching their noggins, Monch mixes highly conscious narratives such as "God Send," featuring Organized Konfusion's Prince Poetry, with get-down stuff like "Simon Says (Get the Fuck Up)," a wild, club-happy smash that turns on politically incorrect exhortations such as "Girlies, rub on your titties! Yeeeaaahhh!"
The balance between the profound and the par-tay seems deliberate. But since to admit that might seem like a violation of principles, Monch portrays the blend as his attempt at personal honesty. "All of it's part of who I am. When I was doing it, I was like, 'I can't lie to myself and make a Black Panther album.' At times I really get stressed out about racial issues, and I'll put that on my album. But other times, I like just watching a ton of porn peeps, you know? Everybody's got different things inside them, and if I didn't express those aspects, I'd be frontin' on myself."
Even so, Monch doesn't pretend that he's oblivious to the demands of salesmanship, especially given the bitter lessons he learned during the Organized Konfusion years. "We had a lack of communication, a lack of understanding between everybody involved in our projects, in terms of who we were and what we wanted to do and what our marketplace was and who we wanted to market to. If you're doing comic-book, college-kid, skateboard, X-Men lyrics with a twist of street, there are certain places you just wouldn't market that to. And some people couldn't figure that out."
That's a pity, because Organized Konfusion overflowed with potential -- much of it realized. Monch and Prince Poetry (Larry Baskerfield) met when both were attending an art-and-design high school in the New York area, and shortly thereafter, they began appearing under the moniker Simply 2 Positive. Their evolution to Organized Konfusion was memorialized by the act's 1991 self-titled debut for the Hollywood label, which earned them a reputation for heaviosity that Monch thinks ignored some of its other elements: "We had 'Fudge Pudge' and 'P.S. 48' and different, playful songs that weren't as serious or topical or conceptual as other songs -- ones where we could just bug out and have fun, because that's who we were, too. But they didn't get as much attention."