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Best New Festival Dedicated to Food
Chex Mix Day
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Published on March 29, 2001
February 23, 2001, will live in Colorado history as the day Chex Mix was declared the official snack food of Sterling. The event, the result of an on-air survey of snack preferences conducted by KPMX DJ Jason Murphy, was marked by a parade complete with marching band and float and crowning of Mr. and Ms. Chex Mix. Officials from General Mills were so tickled that they attended the festivities and donated 700 bags of the town's favorite food, as well as a $1,000 scholarship to a Sterling High School senior. Cooperating Ministries of Logan County received the bags of snacks. No word yet on whether Chex Mix Day will become an annual event.
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