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Best Alternative Nickname for 'Convergence Corridor'

Pink-Slip Prairie

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Published on March 29, 2001

It seemed like such a good idea six months and 2,000 stock-market points ago: Give the cities along the Front Range one marketable identity that would give Silicon Valley a run for its money. But since the fall of 2000, that money has disappeared faster than your average Denver worker at 4 p.m. on a Friday, and today the entire Convergence Corridor looks like one big booster boondoggle. Better to pay a local advertising company a boatload -- and the boosters did -- to promote our high-altitude fun than to market our high-tech potential. As another area that's been Silicon-jobbed might warn of catering to the wrong companies: Boeing, Boeing, gone!