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Best Appearance by Colorado in a National Magazine

Rico, Colorado

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Published on March 29, 2001

This spring, the tiny town of Rico -- 28 miles south of Telluride and population 140 -- rated a five-page layout in National Geographic. Under the headline "Make No Mistake About It, This Is NOT Telluride," the magazine emphasized Rico's colorful past as a silver-mining town and current pleasures as a small town -- for now. We don't know whether to thank the National Geographicphotographer who stumbled on the sleepy town of Rico and exposed it to the rest of the world -- or tar and feather him.