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Best Bathroom Campaign

"Prevention Option for Women: Equal Rights"

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Published on March 29, 2001

On World AIDS Day last December, the Denver Health and Hospitals Authority began posting messages in public restrooms around town that promoted male and female condoms -- conveniently available through DHHA. The campaign, called Prevention Option for Women: Equal Rights (POWER), was aimed at young women at risk for HIV/AIDS, other sexually transmitted diseases and unplanned pregnancies. "Minds have a tendency to open up behind closed doors," said campaign spokeswoman Sheana Bull, "and ironically public restrooms offer a very unique private environment."