Jim Nolan, spokesman for the DNA, sees nothing terribly symbolic in this move. "The rationale is that this is the company's headquarters, so we want some public signage for the agency," he says. "But at the same time, we want to keep the Rocky Mountain News signage, because this is the home of the Rocky Mountain News. And likewise, we're maintaining the Denver Post signage on the Post building, because it underlines the separate identities of the papers."
Is that why, when you call the main number of either newspaper, a live receptionist answers, "Denver Newspaper Agency"? Oh, never mind.
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