Landing the Big Fish

Professional fisherman Ted Takasaki has figured out all the angles.

Ted Takasaki with the catch of the day.
Ted Takasaki with the catch of the day.

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Takasaki adds that there is a huge untapped sponsorship pool of wealthy corporate patrons like car and drug companies, and retail giants that could be persuaded to push product to professional fishing's rabid demographic of mostly young men. Someday, he says, "I'm hoping that professional walleye fishing will be like NASCAR," a model of aggressive sports/advertising partnerships.

It could be soon. "Right now it's very cool to be a fisherman," says Walleye Central's Hertensteiner. "Five years ago, you couldn't say you got up at 5:30 a.m. to watch fishing shows on television until two in the afternoon. Now you can."

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