Off Limits

Iced out

And the race founders might win a TV deal. At least that's the plan, says Brian Flatgard, spokesman for the Phoenix-based Urban Challenge, which ran a trial race in its hometown in February. "It's one of those things where you do it small or you just go all the way." The concept grew out of a similar race that Phoenix-area businessman Kevin McCarthy created for his daughter's birthday party: McCarthy realized that the event might succeed on a national level as a reality-TV program crossed with an adventure race like the Eco-Challenge. According to Flatgard, the group is now working with sponsors and networks, including ESPN, to get something produced. "For adventure racers, this is a great opportunity, because you don't have to travel to do this; you can take the bus," he adds.

So far, about fifty teams have signed up for the Denver race, which is set for June 22; other host cities include New York, Los Angeles, Washington, D.C., San Francisco, Seattle and New Orleans. The Urban Challenge staff has been working feverishly to come up with details and clues for all of the locales. "We have every city down except for Cleveland," Flatgard says. "And we have a really good relationship with RTD."

Glad someone does.


Fry me to the moon: When Sam Addoms, the 62-year-old CEO who turned around Frontier Airlines, retired last month, he left a legacy that includes not just a solvent, Denver-based carrier that's giving United Airlines a run for its money at Denver International Airport, but also his wife. Because even though Sam has stepped aside, Cathy Addoms will continue her "Cooking with Cathy" column for Frontier, the airline's in-flight magazine, a page full of "family favorite" recipes and inside info on Sam's eating habits.

In fact, when the column debuted in April 1997, it was called "Cooking with Sam & Cathy" and overflowed with Sam's own opinions: "By the time you turn to this page...you're in a maximum state of readiness for landing and probably 30-60 minutes away from doing so. Boredom has become such a frustration that you have arrived at this column, the first President's Message of Frontier's inaugural issue. Hey, it's better than nothing!" That column's recipes included Chicken Fajita Salad and Tortilla Roll-ups -- the latter from Sarah Hacker, Cathy's sister, although Sam noted that his wife of 35 years was "a pretty darn good cook" herself.

And that became clear in magazines to come, when Sam disappeared from the column's title. "They realized who was the chef in that family," says Frontier spokeswoman Tracey Kelly. There were a few other changes, too: Originally, the cooking column was printed on the back of the page that had the route map -- but when Frontier officials noticed that many magazines were missing piece of their route maps because passengers had ripped out Cathy's recipes, they moved her page.

According to Kelly, the magazine has several "Cooking with Cathy" columns in the bag, so there's no need to worry that this feature will be grounded anytime soon. And that's welcome news for fans of good, down-home advice. For a more folksy feature, you'd have to go all the way back to an earlier incarnation of Frontier, when Captain Chick Stevens offered his "From the Cockpit" observations.

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