As for the apparent glut of sports on Denver radio, Martin notes that there have been other times, such as the mid-'80s, when similar programming was available in equal abundance. Not that it lasted.
"With sports, you aren't hitting the widespread audience, so none of us will have the numbers of stations like KHOW or the Fox or KYGO. But if you hit your niche and live within the format, you can do all right," Martin says. "Do I think there are enough hard-core sports crazies for it to work for all of us? No. So we'll have to see if there's enough to go around."