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soberRide Free Cab Rides New Year's Eve

Carousing in LoDo got a whole lot easier -- or at least a bit more sensible -- last New Year's Eve, thanks to the soberRide program underwritten by AT&T Wireless. Folks who'd overdone the bubbly and lacked the means or foresight to book a room downtown for the night were provided free cab rides (up to $50 in value). From 8 p.m. to 3 a.m., chariots awaited, available at cab stands or through a toll-free number. And New Year's revelers got home safely to sleep off their excesses in the comfort of their own beds. But come to think of it, wasn't the name a bit misleading?

 
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