Bite Me

According to Debbie Jones -- mother of Katie Jones, one half of one of the couples in question -- the kids were all seniors, most of whom had already been to a prom, "and they were like 'been there, done that -- we want to go to our favorite restaurant.'"

So Katie and her friends had already decided to eat at Chipotle on prom night, but then Debbie mentioned that to a co-worker who just happened to be neighbors with Steve Ells, founder of the burrito chain. Lucky break, huh? Next thing Debbie knew, she was getting calls from Chipotle's PR people who said Ells liked the idea and was planning something special. "Most of the kids had absolutely no idea they were going to do anything other than go through the line and get burritos," Debbie says. "My daughter had some idea because I had to know the details to set this up, but the other couples had no idea."

Location Info

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Caffe Luna

800 Coffman St.
Longmont, CO 80501

Category: Restaurant > Coffeehouse

Region: Northern Colorado

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Personally, I think a more romantic restaurant might have been in order, but when you're doing dinner on a babysitter's wages, burritos aren't a bad choice. While the initial idea for a pre-prom Chipotle meal came straight from the girls, "it was our idea to go all the way with it," area manager Cory Puckett says. "They had a great time. They came in their gowns and everything and were all ready to go through the line when we said, 'No, we have this special table for you." The couples got personal service from both Puckett and the store manager, and while the burritos came off the regular menu, they were served with plates and silver borrowed from Tamayo just for the occasion.

Will Chipotle offer more special meals? "This wasn't really planned," Puckett says. "It was kind of organic, like most of our marketing. We enjoy doing stuff like this in the community."

And Chipotle got off cheap: The final tab was around forty bucks, which the restaurant picked up as a gift to the lucky couples.