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The Bare Necessities

There are a million slogans in the naked city. We don't need any of them.

Unlike the can-do chamber boosters, the Colorado Tourism Board recently surrendered to an onslaught of common sense and rejected the concept of giving the state a slogan or even a brand. (But then, it had already used up Colorado: Above All and Guess I'd Rather Be in Colorado.) Instead, it's simply pushing the concept of adventure -- preferably in a Chevy Colorado, which you can win at www.colorado.com.


But that's the only tourism win Colorado can tout these days. Tuesday was particularly depressing for tourism boosters, who were so hungry for cash they were willing to push the inane Amendment 33 because a few of the dollars that didn't go in the pockets of Wembley LLD (or the pockets of Wembley's lawyers) just might have fallen their way -- after the State of Colorado bought those video lottery terminals for Wembley, that is.

And now, suddenly, the dream of $25 million a year to throw at sloganeering, and out-of-state Web designers, and out-of-state moviemakers filming one-hour "adventure" shows in Colorado, has disappeared. And tourism boosters have to wake up and think of a way to make the industry pay for itself.

And for Dilbeck's almost inevitable legal challenge, since late on Tuesday, the bureau's board voted to terminate his contract. "While difficult, the board, in overwhelming numbers, felt it was in the best interest of the bureau to take this action at this time," said board chairman Walter Isenberg. "Because this is a personnel matter, the board and the bureau will have no further comment on this decision."

But everyone else in town will. It's another story in the naked city.

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