Best Song About a New Slogan for Denver

Tom Clark, head of the Chamber of Commerce's new eco-devo unit, the Metro Denver Economic Development Corporation, isn't all about numbers. He can rock and roll, too, as evidenced by his song "Branding," performed by his band, TC and the Destroyers (celebrity edition), at Denver 360, the city's summit on marketing in February:

Kenny Be

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More About

• Tom Clark
• Doug Bruce Rules
• New Words and Phrases

There's a Mayor, by the name of Hick,

Said, "Denver, you need a brand-new shtick.

"Find some words, take your pick

And send the world the news."

Find the words, like "Mile High Smile"

"Queen City," or "Denver by a Mile."

There's "Altitude With Some Attitude"

Which one will we choose?

The flaks say, "Branding, you're a fine word"

We'll find the new words, you'll see

How about "DenverŠa great place to be"?

In Vegas, it's wine, women and song

Chippendales, strippers dressed in thongs

In Denver, we still know it's wrong

to "Come to the Cabaret"

Let's make it edgy, make it cool

We've got the nation's best "Party School"

We're where Brother Doug Bruce Rules!

There's no taxes to pay!

We got great fires, we give great drought

Eco-tourism's what it's all about

Let's all stand up and shout

"Our water's owned by L.A.!"

The flaks say, "Branding, you're a fine word"

We'll find the new words, you'll see.

How about "DenverŠbetter than therapy"?

We got traffic, ain't got no trains

We're even "Colorful" if it ever rains

We still attract all the nation's brains

We just hope they'll stay!

At night, when Denver's LoDo is packed

Mayor Hick revs up all the acts

With his changer, he brings us back

To the LoDo we all love.

Got no incentives, except life with quality

Mountain views are part of your salary

We're here today to change the economy

And be a Mile High above the rest.

The flaks say, "Branding, you're a fine word"

We'll find the new words, you'll see

How about "DenverŠa great place to be"?