Minus the Bear
They Make Beer Commercials Like This (Arena Rock)
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Picture some weird teen-romance flick in which a lonely kid goes on an oceanside vacation with his family and winds up falling in love with the girl of his dreams against a soft-focus backdrop of rain showers, pounding surf and long, scenic drives up the coast. Now slice up the celluloid with shards of melody and a knack for non sequitur song titles like "Hey! Is That a Ninja Up There?" and "I'm Totally Not Down With Rob's Alien." The result is They Make Beer Commercials Like This, the fourth and most accessible release by Seattle's prog-core enigma Minus the Bear. Singer/guitarist Jake Snider's lovelorn storyline links these six songs into a neat, cohesive narrative, while all the desultory noodling and algorithmic tempos make up an intricate, well-oiled mechanism that's more adept at crunching numbers than eardrums. Anxiously atmospheric and perplexingly beautiful, Commercials is the perfect score for your own private summer of surrealism.
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