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Best Slogan for Boulder Shoppers

"Keep Boulder Weird"

Comments (0) Thursday, Mar 24 2005

When David Bolduc, owner of the Boulder Book Store on the Pearl Street Mall, decided last year that he wanted to promote local shopping, he imported a slogan from Austin, Texas, which has had a successful "Weird" campaign going for years. But that's really no competition: Can Austin be one-tenth as weird as Boulder? Bolduc printed up 10,000 bumperstickers that say "Keep Boulder Weird: Support Local Businesses," which he hands out gratis. He also sells hats, T-shirts and mugs with the message.

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