Best NBA Moment

The All-Star Jam

Who cares that the All-Star Jam, which the NBA unleashes annually, was crassly commercial when it arrived here? The Jam had more product endorsements than an infomercial, but there were several flashes of inspiration among the sellabration of all things bling. One took place on the day before the actual All-Star Game, when Shaq Daddy himself played a little one-on-one with some local kids, including a few from the Montbello High School boys' team. And even though Shaq was surrounded by security and ads for a candy bar, it was one of the few occasions when fans met the big names.

 
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