Best Snowboarding Attitude

Jesse Csincsak

Most professional snowboarders are all about themselves: What move can I bust today? Will my picture be in the next magazine spread? Breckenridge's Jesse Csincsak is the rare exception: a snowboarder who gives back to his sport. Four years ago, the Ohio native started J-SAK Snowboarding, a non-profit corporation that raised money -- and then gave it away to promising young riders. The cash isn't about to make anyone rich; a season pass and some tournament entry fees are standard endowments from J-SAK. But for a demographic that is marginally employed to begin with, a few extra bucks can keep a boarder in ramen for an entire season.


 
 
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