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The Signal

Continued from page 1

Published on February 21, 2008

Employing its interlocked multi-part narrative more convincingly than anything Alejandro González Iñárritu has done since Amores Perros — the appearance and recurrence of characters in each other's stories seems organic and unforced — The Signal borrows the most potent trope from the late-'90s Japanese horror craze: the transmission of unspecified evil along the electronic teats plugged into every surge protector and car jack (TVs, radios, cell phones). Amusingly, The Signal — a radar blip at South by Southwest 2007 and a fanboy word-of-mouth sensation ever since — is busy insinuating itself into households using the same methods: MySpace, Facebook and YouTube. If the filmmakers' viral marketing strategy succeeds, pretty soon we'll all have the crazy. As if we didn't already.

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