Wheels of Fortune

Meyer understands reluctance to change better than anybody. If nothing else, he says, his vehicles will be plying the streets during the convention, just as they always do. "In a sense, it will be a more outstanding opportunity if the DNC doesn't do anything special for us and we still prove ourselves," he says.

And if his pedicabs don't get big billing at the DNC, there's always the FIFA World Cup in South Africa in 2010 and the London Olympics in 2012. Lately, Meyer has turned his attention to non-American cities, many of which are less dependent on cars: "I think the prospects for survival are greater outside the U.S.," he explains.

Jim J. Narcy

Pedicab entrepreneur Steve Meyer has started a rolling revolution from Denver.

Jim J. Narcy

Greg Duran plans to offer city tours with his new company, Colorado Rickshaw.

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Once production outgrows his Broomfield digs, he may even consider moving much of the manufacturing overseas to places like China, introducing the next generation of three-wheeled transportation to one of the rickshaw's native lands.

There's also a new market popping up: Ten percent of the pedicabs Main Street sold this year were for personal use (see story, page 18). "It's really snowballing," Meyer says of this trend — one more victory in his battle against the internal combustion engine.

"If I'm successful at the end of the day, it will be judged by how many parking spaces and how much automobile infrastructure they didn't build because of me."

Who knows? One day he may even get rid of his minivan.