All Dressed Up

Grab your skis, silly costumes and thinking caps, because the New Belgium Loveland Scavenger Hunt presents the perfect opportunity to have fun for a great cause. “When you can get people dressed up in costume and acting silly and letting go of anything that usually holds them back, it turns into a really, really interesting time,” says Bryan Simpson of New Belgium Brewery. “We’re always looking for ways to do more than the traditional promotion.”

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More About

• Bryan Simpson
• Loveland

Like this untraditional scavenger hunt at the Loveland ski area, for example, in which contestants – both individual and team -- will hunt for clues from 10 a.m. to 3 p.m. “Participants are given clues to the next step,” says Simpson. “At certain points, people may be asked to don a costume and become part of the event.” Over the course of the day, that could involve anything from becoming Bigfoot or a crazy chicken to donning prom dresses and wild wigs. Contestants with the most points at the end of the day will receive prizes at the 3 p.m. after-party.

Loveland is located off I-70 at exit 216. Admission is a $35 lift pass plus a $10 participant fee that gets you a special New Belgium pint glass; proceeds benefit the Alliance for Sustainable Colorado. For more information, call 970-221-0524 or go to www.newbelgium.com/hunt.
Sat., April 4, 2009