"People tend to think of us as the beer company with a biking problem, and this event is our way of setting the record straight: We have a skiing problem, too," says Mike Keller, New Belgium's National Festivarian. Yes, Festivarian. "One of the core values we have as a company is to have fun. We want people to come up to the mountains and enjoy the scavenger hunt, be active, be out on skis and loosen their mindset a little bit, running around after our crazy characters and having a good time."
Another of the company's core values is environmental sustainability (the Festivarian likes to say that his company is "alternatively empowered"), and today's $10 entry fee benefits the Alliance for a Sustainable Colorado. To participate, check in before 10 a.m. The hunt runs until 3 p.m., followed by of course an Après Scavenger Hunt party. For more info, visit www.newbelgium.com/hunt.
Sat., April 3, 10 a.m.-3 p.m., 2010