It all comes back to this patch of land where everything began. "This is as good as it gets," says McPhie.
"We're having the time of our lives," says Lindauer. "I'm more passionate about what we're doing in this organization than anything I've ever done."
But there is a catch. Although the company grew out of Lindauer's intense connection to Spring 44, taking both its name and inspiration from that source, the water from the spring will not be enough to sustain their dream.
They'd thought they had enough water to sustain their operational goals, even though getting that water would be problematic. But it turns out the investors want a backup plan. What if the road is impassable? What if the spring becomes contaminated? And then Lindauer received a letter from the state, suggesting that he could eventually lose the seniority of his water rights.
They had to find another source. "It was an emotional decision," says Lindauer. But they quickly identified another nearby mountain spring that could provide supplemental water, and drew up plans with the owners to procure it.
They still plan to have some Spring 44 water in every bottle, and the spring itself will continue to inspire everything the company does. After all, they are really bottling the essence of this place.
"It's always been about the water," Wall adds. "We just try to stay out of the way."
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Video: Take a video tour to the spring that started Spring44.******
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Welcome to the family from Montanya Distillers of Crested Butte (formerly of Silverton). We invite you to swing by our new Distillery (up from 2,000 sq ft. to a total of 5700!) for a visit. Ultimately, I think the only way to stay in the game is to control and oversee the making of your product from start to finish, from grain (or cane in our case) to glass, and to make the spirit as close to your exceptional water source as possible. I can't imagine how you will get enough water to Oregon to meet Southern's needs, and how it will stay fresh in transition on our lovely US highways. So I hope a distillery of your own becomes a reality for you soon! Best of luck and hope to see you along the road...
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A great read about a beautiful brand in the making - I wish you fortune and health in your endeavors, gentlemen!
It's just fantastic that you've captured, and further created, lightning in a bottle by use of Mr. Lindauer's water, water far superior to Belvedere's and Grey Goose's unremarkable, RO/DI-engineered "blank canvases".
SGDenver, CO
