"The plunge is a really unique way to advocate," says Cailin Branchford, spokeswoman for the Young Professionals Alzheimer's Association of Colorado, a nonprofit that took over plunge-hosting duties in 2005. Branchford says something else that sets the Boulder edition apart from others across the country is hot tubs. Yes, as jumpers exit the below-zero reservoir, they will be greeted with a hot-water warm-up, along with beverages and snacks.
Too scared to make the frigid jump? You can still support the cause by donating a minimum of $25; in turn, you'll receive a "Petrified to Plunge" certificate and an honorary T-shirt. Registration begins at Boulder Reservoir, 5565 North 51st Street, at 10:30 a.m., but participants can start lining up as early as 7 a.m. Teams or individuals who raise the most money will be moved to the front of the jump line. For more information or to pre-register, visit www.ypaac.org/polarplunge.
Sun., Jan. 1, 2012