Unpopularity Contest

The concept behind the business book The Power of Unpopular came from, of all things, a debate over Oprah versus Ellen between the book's author, Erika Napoletano, and a publisher. "I'm more of an Ellen girl," Napoletano says. "She's witty, she's super-smart and she's fun. And she was like, 'I just never met anybody who didn't like Oprah.'"

Location Info

Map

Tattered Cover LoDo

1628 16th St.
Denver, CO 80202

Category: Retail

Region: Downtown Denver

Photos

23 user reviews	Write A Review
Save to foursquare

Related Content

• John Oliver talks llamas, Ray Lewis and the greatness that is Herman Cain
  January 30, 2013
• The Power of Unpopular author Erika Napoletano on why unpopular is better
  May 8, 2012
• America's pastime is being subsidized by the American people
  March 28, 2013
• Kathy Griffin talks Cher, Celine Dion and how straight women get laid
  May 8, 2013
• Catch them if you can: The top five con men in pop-culture history
  February 26, 2013

More About

• Oprah versus Ellen
• Erika Napoletano
• New York Yankees
• Focus on the Family
• American League (MLB)

And it got me thinking about all these big brands -- Walmart, the New York Yankees, Focus on the Family. Those are brands that are widely discussed and beloved by a very feverish demographic, but there's also a demographic that hates them, that will never set foot in them, never subscribe to what they do," she continues. "So why are we trying to build brands that are wildly popular instead of building a brand for a small group of people who will love you and be advocates for you?"

Hence The Power of Unpopular, a book that takes people through the process of building an unpopular brand -- unpopular in the best of ways.

Napoletano signs the book tonight at the Tattered Cover LoDo, 1628 16th Street, at 7:30 p.m.; admission is free. Visit www.unpopularbook.com for more information.
Wed., May 9, 7:30 p.m., 2012