Holy Underground and Dirty//Clean want to grow Denver's electronic-music scene

It's no secret that Denver's electronic-music scene has grown exponentially over the past couple of years. But while some of the world's best DJs and producers might swing through town for a night to melt a dance floor, it leaves some local artists asking why we aren't exporting as much talent as we import. Two groups blurring the lines between label, collective, agency and a string of other nouns — Dirty//Clean and Holy Underground — are determined to level the disparity and prove that Denver's scene deserves as much attention as markets on the coasts.

"We have bands here that would rival some of the best in New York or L.A.," declares Ethan Converse of Flashlights. "It's just that the industry eyes aren't on them." Converse is a co-founder of Holy Underground, a name that's sure to become very familiar in the future. "What we are," he explains, "is a music company that operates with a collective mentality."

Jumping from garage rock to electro-pop and everything in between, the Holy Underground roster includes acts like Achille Lauro, School Knights and Sauna on the rock side and Flashlights, ManCub, Force Publique and Cerulean on the more electronic side. "More than a company, it's an umbrella term for our crew," notes Converse. "It covers all the bands we play shows with on a consistent basis, all our friends in the scene. It's much easier to spread as a unit than individually."

Holy, Holy, Holy: Ethan Converse, Brett Rowley and James Irvine form half of the Holy Underground team.
Jon Solomon
Holy, Holy, Holy: Ethan Converse, Brett Rowley and James Irvine form half of the Holy Underground team.

Location Info

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Larimer Lounge

2721 Larimer St.
Denver, CO 80205

Category: Music Venues

Region: Downtown Denver

Details

Holy Underground Launch PartyWith Steffi Graf, Flashlights, Force Publique, 9 p.m. Saturday, September 1, Larimer Lounge, $10-15; Dawn Safari album release, with Giraffage and Slow Magic, 9 p.m. Wednesday, September 5, Larimer Lounge, 2721 Larimer Street, $8-$10, 303-291-1007.

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By delegating responsibilities among the team, which also includes Alex Anderson of ManCub and Brett Rowley, a talent buyer and event specialist, Holy Underground is basically a one-stop shop that offers everything from management to booking to publicity. All of the guys still work day jobs and run a small record label on the side. There is hierarchy here, but no form. "The beauty of it is, we're still trying to figure out what we are," says James Irvine, Holy Underground's other co-founder and longtime talent buyer for the Larimer Lounge. "We haven't even launched yet, and we have a thousand ideas." Holy Underground's official launch takes place this week and features Flashlights, Force Publique, ManCub and Cerulean on a bill headlined by Steffi Graf from Los Angeles. "It's a celebration of what we're doing," declares Irvine. "It's not every band on the roster, just trying to show everyone what we're about."

The show will be the kick-off to a busy couple of months for Holy Underground, which just dropped a compilation featuring all of the acts on its roster, and there are parties in the works for Halloween and New Year's, plus the pending release of a new EP from Cerulean later this fall. It'll be the label's third album this year, following projects by Flashlights and ManCub.

Dirty//Clean, meanwhile, is a local electronic-music collective that has a narrative arc similar to Holy Underground's, but with a different angle. Launched on New Year's Day 2012 with the release of local dubstep duo Bedrockk's aptly titled Get Born, the members of Dirty//Clean have also made a lot happen in the last nine months. In addition to its increasingly steady stream of local gigs, the imprint has added to its stack of impressive album releases new music from acts such as Checkers, Snubluck and Dawn Safari, which have attention from bigger labels on the West Coast and in Europe.

"We're more of a collective, just helping each other grow," says Dave Marquess, a member of Bedrockk and co-founder of Dirty//Clean along with friend and fellow producer Rameau "Moe" Velez. "It's digital releases and maybe a kickstarter," adds Velez, who performs under the moniker Dawn Safari. "The dream for me would be to start pressing vinyl of our stuff at some point down the road. That would be awesome."

Over the last couple of months, the Dirty//Clean ranks have grown to a total of seven artists who collectively fall somewhere under the umbrella of down- to mid-tempo electronic music but who individually embody very different styles and approaches to creating music. "Snubluck does broken-beat, like L.A.-type stuff. Checkers is doing more two-step, garage, U.K.-style stuff. The stuff I make has got an R&B and electro-blues undertone," notes Marquess. "My personal philosophy on music is not to think about genres too much. We're just trying to mash a bunch of different stuff together and make it hot."

That philosophy becomes clear with a casual listen to the collective's discography thus far, which is eclectic in style but cohesive and consistent in terms of quality. Next month, Dirty//Clean celebrates the release of its seventh album, Dawn Safari's Make Belief, which Velez describes as "dreamy bass music for your couch or the dance floor." He'll debut some of the new record at the Larimer Lounge as part of a lineup that includes Slow Magic and up-and-coming West Coast producer Giraffage.

The chance to land supporting spots for national touring acts has been crucial to the initial success of Dirty//Clean, and it's also helped propel the members of Holy Underground. Those gigs — including Bedrockk opening for SBTRKT and Flashlights supporting Youth Lagoon, to name two of many — opened them up to new fans and new opportunities. But, really, this is just part of the broader goal of gaining exposure on a greater scale for the music being made here.

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2 comments
minimalizedesign
minimalizedesign

To be clear I don't want wish to remain anonymous. I stand behind, as well as understand these are my own opinions on the local music scene. Contact me@ PDRBLK on Twitter -Peter Black // Analog Space    

minimalizedesign
minimalizedesign

I must be the only one that finds it absurd that the 'Holy Underground' collective wax poetic about how our local talent rivals national talent and deserves equal attention then turns around and books a headliner from Los Angeles (Steffi Graf) for their launch and showcase. This is the typical backward behavior that keeps locals artists in the role of eternal 'opening' acts. Additionally I can guarantee that the out of town headliner will take the bulk of the payout from the door leaving the local 'supporting' acts with minimal compensation. I love all the bands in this collective and have been an adamant supporter of the local music scene for many years. I cannot understand the incessant notion that in order to get press and capacity crowds it's necessary to book out of town artists to appear big league. If we keep operating 'in the shadows' of others I believe we will always be in the shadow of others. It's true we have a wealth of great locals artists/bands etc. What would have made this event spectacular and also reinforced the idea they are espousing that Denver can stand on our own legs and compete on a professional level with others would have been a line-up of comprised entirely DENVER talent. Enough is enough with being pillaged from outside.

 

Additionally if this collective is truly a one stop shop as mentioned in the above article they should note it's one thing to be a group of like minded musicians with similar ideas and goals. Having a talent buyer with a myriad of connections (assisted by ties to AEG) may be hugely beneficial but it's an entirely different animal to wear the hat of a true promoter. Denver has a wealth of crews and companies that have their hands firmly wrapped around these aspects and they would be wise to take crib notes from those crews if they expect to do something different then what has already been laid before them.

 

That aside, I'd like to wish the best of luck with these endeavours to everyone involved.  Having a critical opinion is far different then a negative opinion. I truly envision and believe in a Denver scene that flourishes and attracts the attention deserved.          

 
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