Tucked behind a labyrinthine arrangement of pinball machines and arcade games in the dark series of rooms he calls his "headquarters," Adler's professional world looks a lot like a teenager's dream. Sitting in his office in jeans and a baseball cap, between a collection of decorative garden gnomes and a stack full of rolled quarters — both the literal and the figurative currency of the small gaming empire he's crafted out of his childhood hobby — he acknowledges this. "I can play games whenever I want," Adler says, and grins.

Jourdan Adler keeps all the 1Up's games in top shape.
Aaron Thackeray
Jourdan Adler keeps all the 1Up's games in top shape.
Jon Jamshid
Aaron Thackeray
Jon Jamshid

Location Info

Map

The 1up LoDo

1925 Blake St.
Denver, CO 80202

Category: Bars and Clubs

Region: Downtown Denver

The 1up Colfax

717 E. Colfax Ave.
Denver, CO 80203

Category: Bars and Clubs

Region: Central Denver

Details

And the biggest game of all is about to begin. "If we do it right — which we will — that's a huge step," he vows. "I've grown from an arcade kid into an arcade adult, and I want to make this an arcade city. But it's the kid back there at the McDonald's that still guides me."

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