In a video he made to promote the product, Heene jumps all over his truck like a madman, and at one point, Mayumi leaps into his arms to give him a kiss before running off.

On a wall in their house is a sign: "We INTEND to build HEENE DUTY and INTEND to sell HEENE DUTY to have a full bank account." Taped underneath it is a dollar bill.

Heene says he requested clarification from the courts about what constituted profiting off the balloon incident. Was he allowed use of his name on fliers for his businesses? "What they said was that I can't get paid for interviews, and I can't put balloons on fliers." He rolls his eyes.

The Heenes gained notoriety with their "flying saucer" in 2009.
The Heenes gained notoriety with their "flying saucer" in 2009.
The Heene Boyz on stage.
The Heene Boyz on stage.

Mounted to the wall by the foyer is another of Heene's inventions: the Bear Scratch. The surface of this three-foot-long pole mimics the rough bark of a tree, and people can rub their backs against it, bear style. "You never see a bear walk out in the woods, break off a branch and scratch his back," Richard whines in another highly entertaining promo video. "No! He uses the entire tree!" The scratcher is only $19.99 at Because he realized the device comes in handy for exercising, Richard created a companion "Bearobics" video.

He pulls out a hand-cranked machine built to shake nearly empty jars of ketchup and peanut butter, thus allowing extraction of the last, hard-to-reach contents. The average ketchup bottle gets thrown away with eleven servings left in it, he says. "Think of the money that could be saved!" At, he demonstrates it in a video while wearing his bathrobe. "Restaurants are going to love" this machine, Richard says. He's selling it for $179.99.

Heene says he has also invented a new type of shirt ("but I can't really talk about that right now"), a fast way to lay tile flooring, a method of carrying things that makes it feel as though the weight has been halved, and a magnetic motor. "Someone should invest in me," he says. "I have hundreds of ideas."

Oh, and there's one other notable video in the Richard Heene oeuvre. It includes a song called "Aluminum Man" that he made with his friend, the singer Smokey Miles (who also performs as Count Smokula, a 496-year-old, fez-wearing vampire). In the video, Richard is wrapped in a superhero costume made entirely of tin foil, jumping on his truck transformer and hiding behind trees. Miles sings, "Aluminum man/Aluminum man/Lives in an aluminum can/Cooks his eggs in an aluminum frying pan/He's got the best world-saving plan."

There's no accompanying product to sell with this one. Richard explains, "People knew we lived in the neighborhood, and they were very curious to see anything I'm doing — 'What's he building now?' People would drive by with cameras." To freak out nosy passersby, he would sometimes put on an Iron Man mask he'd made for the kids. "I thought, 'Maybe this will add a little humor to the whole element and people will leave me alone and stop calling me the other thing.' "

Once he's off probation, will the Heenes do a reality show if offered? "If I'm making a million dollars selling the Shakedown," Richard speculates, "and I'm offered $50,000 for a reality show, why would I bother?"


Not long after the flying saucer incident, the kids were pulled out of public school. Richard says he got mad when Ryo's teacher had students write down three reasons they deserved presents from Santa Claus. "What if you're Jewish?" he asks.

The Heenes don't celebrate Christmas, Richard explains, partly because it's too commercialized and also because he can't bear to kill a perfectly good tree. The boys shrug and say they don't mind.

Mayumi teaches the kids in the mornings. They have to meet Florida standards and pass the FCAT to proceed to the next grade, but lessons are unconventional. For reading lessons, for instance, they study comic books. Bradford also likes the Goosebumps series. Ryo just finished reading Dune.

Richard says he loves that now, "our boys don't have as many no's throughout the day. I want them to have a lot of yeses."

Afternoons are largely reserved for music. After seeing his mom jam on Wife Swap, Bradford got a guitar from his grandma. The family found a bass for Falcon and a $100 drum kit for Ryo.

The three boys learned to play their instruments by watching instructional videos on YouTube. Richard now coaches them as they rehearse. In a regular session, Richard might segue into a silly performance voice. "All right, ladies! I'm Nick Cannon from America's Got Talent."

The boys do breathing exercises and then rehearse their songs while a video camera rolls. Afterward, they sit on the couch, each with a yellow legal notepad, to do a critique. If a neighbor kid is over, he's given a pad, too. In chickenscratch, the boys may note that a song is off-key or that Falcon doesn't look energetic enough, just like a football team reviewing a game tape.

Richard says he encouraged the kids to write stories and then poetry. When they were ready to write their first lyrics, he told them to describe something they believed in. Hence, "World of Warcraft."

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My Voice Nation Help

This isn't story worthy but I suppose it's not 'bad' to hear the son isn't completely destroyed ...

Watch the band writes something decent & that MORONIC stunt by his father benefits him in the end ..

The fate of 'reality t.v.' is REAL man !

Tracy Strode
Tracy Strode

Thank goodness no one's giving them all that publicity they so brazenly craved during that whole balloon incident.... .....oh wait.

Matt Mega C
Matt Mega C

Big deal, let them do what they want.

Anna McPherson
Anna McPherson

Cover story? Really guys? Nothin' else goin' on huh?


Just some attention whores, WHO CARES!!!!!!!!!!!


Slow news day Westword?   Geez.