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Believe it: Colorado skier/snowboarder visits are UP

The news keeps getting better: For one thing it's actually snowing up in them thar hills this week, and for another -- economyshmonomy -- visits to Colorado ski resorts are up this year, according to Colorado Ski Country USA. A couple inches here, one lone percentage point there... We'll take good news anywhere we can get it. Quick, everyone call in sick!

Here's the press release from CSCUSA:

DENVER, Colo. - January 26, 2010 - Colorado Ski Country USA

(CSCUSA) reported today that its 22 member resorts saw a slight

bump in skier visitation for the first portion of the 2009-10

winter season over the same period of the year prior. CSCUSA

resorts collectively posted an increase of 1 percent for the first

period defined by the season's opening day of October 7, 2009,

through December 31, 2009.

"It's a solid start," commented Melanie Mills, president & CEO

of Colorado Ski Country USA. "However, we still have a long way to

go with a lot of season left. For now, we're glad to see a little

momentum in the way of increased visitation and are hopeful it will

continue."

 Late fall and early winter storms brought enough snow to

Colorado that some resorts were able to open ahead of schedule and

have the majority of their terrain available for holiday guests.

Healthy snow conditions in the southwest and central parts of

Colorado helped drive visitation to those resorts, while drier

conditions in the northern part of the state in December limited

first period visitation to some degree.

   

The holidays brought enthusiastic skiers and riders to the slopes,

particularly during the New Year's week. Group business around the

holiday time and robust international visitation in parts of the

state also helped boost skier visit numbers. Ski schools were

jam-packed, an indicator that skiers and riders are spending a bit

more this year. The busy holiday period is indicative of Colorado

skiing's strong brand and a testament to the quality product

offered by CSCUSA resorts.

"We are seeing some positive signs this year but are not breaking

out the bubbly just yet," continues Mills. "Travelers are booking

their trips very close to the time they plan to travel, so it's

hard to predict our future."  Looking ahead, the Association

has cause for optimism. Snow remains a top consideration, so the

big snowfalls throughout the state in the last week combined with

the visibility of skiing and snowboarding during the upcoming

Winter Olympic Games will help drive participation in the key

mid-season months.

Skier visits are the metric used to track participation in skiing

and snowboarding. A skier visit represents a person participating

in the sport of skiing or snowboarding for any part of one day at a

mountain resort.


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