You might not be the least bit surprised by the lengths some local shredders, industry reps, lifties, and ski instructors will go to prove their love of female breasts. Still, as Blair Young, Outreach Director for Boarding for Breast Cancer points out, "It's not every day that you get to see guys dress up in snowboard drag for a cause."
The Outdoor Divas shop in Boulder is hosting its 4th annual Divas In Drag benefit for B4BC on October 28, partnering up with the Burton Snowboards "Save the Melons" campaign and dozens of other companies to help raise awareness and funding for the B4BC breast cancer awareness and education campaigns.
The $20 cost of admission gets you a pink cupcake, Oskar Blues brews to wash it down, and entry for raffle prizes - including snowboards from Roxy and Never Summer, lift tickets from Loveland and Echo Mountain, jackets from Betty Rides, goggles from Smith Optics, Sherpani bags, and snow swag from Orage, Rossignol, K2, Burton, Keen, and more - plus a unique catwalk view of this season's greatest girl gear and the ritual sacrifice of male dignity to herald the close of Breast Cancer Awareness Month and the start of snow season.
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Outdoor Divas' marketing director (and Divas In Drag emcee) Marily Macdonald says the shop supports breast cancer awareness efforts year round and carries a range of pink ribbon products, but says B4BC -- a nonprofit founded by pro snowboarders Tina Basich and Shannon Dunn -- holds a special place in her heart.
"There's so many pink ribbon causes out there, but B4BC really resonates with us," says Macdonald. "Early detection, an active lifestyle, and a little bit of education can make a tremendous impact when it comes to breast cancer, and B4BC really tries to target college girls, the younger snow homie scene, and the adventurous women we work with every day."
For other ways to support Boarding for Breast Cancer, check out the B4BC-branded products at CCS.com
Divas In Drag, Wednesday October 28, 7pm, 1133 Pearl Street, Boulder. $20