Five lessons from the SIA Snow Fashion Show

Olympic team uniform by Under Armour and Skullcandy at the SIA Snow Fashion ShowEXPAND
Olympic team uniform by Under Armour and Skullcandy at the SIA Snow Fashion Show
Photo: Sarah Austin

Overheard at the SIA Snow Fashion Show:

"On the lookout for FYB, blue steel, and the assured unintentional comedy" - Jonny Burns, proprietor of and, ahem,, irreverent snowboarding blogs tracking the trends at the SIA Snow Show this week.

If the fashion show at the Wells Fargo Theater (the kickoff event for

this week's SnowSports Industries America trade show) is any

indication, trends for the 2010/2011 winter season include dizzyingly

bright colors, undergarments as outerwear, and patriotism aplenty. We

saw lots of blue steel and unintentional comedy, not so much FYB (though those Olympic team freestyle ski team uniforms by Under Armour are pretty fresh).


Other lessons from the night:


1. It turns out it's nearly impossible to look sexy walking the runway in Moon Boots.


Ladies: If you're trying to draw attention away from your unforgivably

unfashionable ski pants, try pairing them with a bikini top and most

people won't even notice.

3. All the advances in high tech

synthetic fabrics for cold weather gear have been for naught,

apparently: People are still perching cute little furry (dead) animals

on their heads in the 21st century, Davy Crockett-style. Where's the

PETA protesters when you need them?

4. Dudes: Skip the ski

pants and just rock your base layer. The ladies go nuts when you stroll

to the lodge packing your package in nothing but a thin pair of long


5. Jersey Shore is coming to the Aspen après ski scene. Believe it.

Slideshow photos by Sarah Austin

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