The John Varvatos menswear line will pop up tomorrow at Goldyn, the high-style boutique in Highland, which will host a pop-up shop. Varvatos is a legend in the menswear industry, known for offering the best in design, tailoring and fabrication, all with a rock-and-roll edge. The fall/winter 2014 collection will be on display from noon to 8 p.m. Saturday, September 6, with a cocktail reception at 6 p.m.
Varvatos got his start at Ralph Lauren in 1983 before moving on to Calvin Klein in 1990, where he pioneered the boxer-brief. Varvatos debuted his own menswear line in late 2000 and has been going strong ever since; he's won many accolades, including the Perry Ellis Award for Menswear in 2000 by the Council of Fashion Designers of America.
Goldyn owner Vanessa Barcus says the pop-up shop is the result of Varvatos representatives visiting Goldyn and falling in love with the space and feel of the store. "This is a great season to test out the brand and to remind people that Goldyn does have menswear available as well," she adds.
"We understand what each other is about," says Barcus. "Goldyn is involved with music because we have performances and concerts in store sometimes. I style some music videos here and there. Art, music and fashion are reflective of each other. Varvatos works the same way. Music and the aesthetics of rock and roll are important for both of us.
"We want to turn the cocktail reception into more of a party with DJ Tyler Snow," she promises, and the playlist will include some 1970s rock and roll by Joy Division and The Smiths, just to name a few.
The clothing will include classic Varvatos trademarks: skinny jeans, leather jackets, slim fit button-ups in dark colors like gray, black and chocolate brown. Varvatos also designs impeccable separates in neutral that will blend nicely into any man's wardrobe.
Goldyn will have about forty pieces of different menswear styles, ranging from sweaters and jeans starting at $150 to leather jackets that cost under $2,000. Learn more about the event at Goldyn's website.
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