$#*! My Dad Says: Not about shit, but expected to be shitty

The Parents Television Council wishes $#*! My Dad Says (oh, what clever typography you use to represent "shit," CBS) would just go away. So do we -- but it's not because we think, as the PTC seems to, that the series is actually about turds. In a letter sent to advertisers yesterday, the PTC stated: "The advertisers have two options. Either they can be complicit in the effort to serve up excrement in front of children and families, or they can choose not to associate their products and services with excrement."

Interestingly, the PTC, while obviously upset about any allusion to the expletive on national television, does not seem to be opposed to employing said expletive. "They are talking about 'Shit,'" the council noted. Thanks for that semantic lesson, guys.

Based on the uber-popular Twitter feed by a similar name, "Shit My Dad Says," the program will star William Shatner as the titular Dad, who, accounts indicate, will face off with a son who has been forced by financial problems to move back in with him. Wacky antics are expected to ensue. Now, don't get us wrong: The premise has promise. For one thing, William Shatner is awesome in pretty much everything he's in, and for another thing, his very name involves the colloquial past tense of "shit." And second, "Shit My Dad Says" is hilarious. Have a look:

"Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax."less than a minute ago via ShitMyDadSays.com

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That excerpt is a perfect indicator of everything that is awesome about "Shit My Dad Says," and simultaneously everything that will suck about $#*! My Dad Says. It's both profound and profane, a transcendent bit of hilarious, untempered folk wisdom, and it is a phrase that could not, in any possible form, ever, ever be used on CBS.

In the right hands, it could've been great. It won't be. And the most sadly ironic thing about CBS's half-assed attempts to get around the word, and the protests about the allusion to the word and everything else, is that there's very little doubt the series will be utterly, unforgivably tame.


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