In a world where 14-year-old kids are throwing double-cork 1080s, the oft forgotten path of big mountain riding gets lost in the mix or, sometimes, completely overlooked. Jeremy Jones has been at the forefront of that revolution since the dawn of big mountain accessibility. He's dropped cliffs from Alaska to Chamonix and then did it again, just to make sure it was right. He recently finished and unveiled a new video, Deeper, which is all about going beyond limit and into a world that, until his arrival, had remain un-tracked and untouched. This weekend, Westword was able to get a few words in with him at his Jones Snowboards booth at SIA.
Westword: Tell me a little bit about Jones Snowboards. Jeremy Jones: We are in our second year right now, second line of boards that I've been able to produce. It's a free-ride focus company, and basically, I wasn't getting the product that I wanted, and I knew there were some new shapes that I wanted to bring to the snowboard world. So I finally put my money where my mouth is and started Jones Snowboards.
WW: Can you tell me a little bit about your splitboard line? JJ: Splitboarding is a huge component, and you can see we have a bunch here, but it's not just that. I probably snowboard somewhere around 150 days a year, and probably about 80 of those are on a split board; the rest are on a solid. I ride all conditions: big mountains, small mountains, spring runs -- you name it, we have a board for it.
WW: Which of your line is your favorite? JJ: I've been on the Hovercraft more than anything this year, but last year when we were shooting Deeper, I was on the Solution 161. I like to ride different styles of boards because it changes whatever I am doing, depending on what board I have under my feet.
WW: You are definitely a driving force of big mountain riding. What keeps you pushing the limits? JJ: Love. It's all about the love of the sport. I love being in the mountains, I love riding new stuff. Finally, it just got to the point where I didn't want to go home at the end of the day. I wanted to keep spending day after day in the mountains. The more I do it, the more addicted I get, and it's just a really great experience. Hiking what you ride is the most fulfilling feeling in snowboarding. It's the biggest high.
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WW: For Deeper, are there any favorite spots? JJ: Every trip we went on was the best trip of our lives. When you watch the film, you'll see we get better and better at doing it, just progressing, and then the final trip in the movie is the career highlight.
WW: Who all worked on the movie? JJ: O'Neill was the presenting sponsor with Clif Bar, Recco, Swatch... All of those guys were instrumental in the process. It's just such a different movie that hadn't been done in snowboarding before, so those guys really had to put a lot of trust in me. Without them, it wouldn't have been able to happen.
WW: What are you thoughts on Denver? JJ: Well, I'll tell ya, it's nice to have a trade show in a mountain spot. Winters in Vegas were always fun, though.
WW: Any favorite resorts? JJ: I love all of the Rockies, but definitely Berthoud Pass is one. There is so much to do here too, but I definitely have a lot of objectives in Colorado that I would love to hit.