When Amelia Deleon set out to attract new clients to her Stranded Jewelry collection, she went with a hands-on approach. The jewelry maker currently sells her wares at craft and fashion markets around Denver, but predominantly works out of her home. But she also wanted the broader reach offered by the Internet. Instead of setting up an Etsy-style shop and hoping for the best, however, Deleon took her new and vintage pieces to the people, asking complete strangers on the street to wear the jewelry and pose for her photo blog.
"I'm sort of an introvert, so the whole idea of approaching strangers scared me at first," Deleon says of her own initial man-on-the-street idea. But the artist says not only have people been kind, they have been more than happy to smile for her camera.
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Once a week, Deleon will post photo of a new friend wearing pieces from the Stranded collection, along with a mini-profile of the individual. She says it was important to show off the work itself, and the idea that the one-of-a-kind creations were made with all types of jewelry wearers in mind.
Deleon will be out and about all summer, hitting a different neighborhood every week in the hopes of finding new faces to pair with her necklaces, bracelets, earrings and more.