It's rare, but sometimes a fine line is forged between stupidity and genius -- Google manages to ride that line fairly well with this ten-minute-long ad for its newest phone application. I know what you're thinking: Who in their right mind would spend ten minutes watching an advertisement?
The answer is me. And probably you too, because who isn't on the Internet to procrastinate and avoid responsibility?
And the ad is addicting. Cleverly playing off humanity's insatiable curiosity (and incessant desire to waste time), what starts out as a straight-forward talk by a charming everyman about a new product quickly sinks deeper and deeper into an absurdist rumination on the futile nature of pizza-getting. By the time the video is finished -- if you last that long -- you'll most likely have forgotten the entire concept behind the ad, and the word 'pizza' will have lost all meaning. You may, as I did, question your own existence in a world that has no objective reality. Look out for the unicorn.
