Lock tunnel plugs
Cherry Blossom Dog Tag
Bike More Belt Buckle
Mustache Plugs
Lorenz, it goes without saying, isn't your typical CEO. He's crazy good-looking and tatted and fit, down with boarding, and above all, he likes to be comfortable when he gets dressed in the morning. "I'd say that I'm a minimalist," he says. "I don't really have that many clothes, but everything I do have kind of works together. I like things to be relaxed and to flow together, and I go for a soft look, not a sparkly, showoff style. And no name brands: I prefer to wear something that has nothing written on it. That's timeless." But though he doesn't tend to wear brand names, he does study them. "One thing they do well is quality. Their shops and workers are skilled. They'll put hours into a piece of jewelry, and people can see that."
Today, Lorenz is wearing a pair of rolled Swedish H&M jeans with paint spots, an American Apparel tee and his own Omerica plugs, mustache pendant and origami bird belt. The gold-rivet Sperrys on his feet finish the look off, and he's ready to go.
The next big thing for Omerica? New designs, like a laser-cut snowflake, are always rolling off the drawing board (everything is so self-contained that it only takes a few days from conception to a finished product), but eventually, Lorenz would like to move up into higher-end materials: soft metals like gold and real gemstones. He'd like to expand nationally, but not too fast. In the meantime, visit the Omerica Organic website for online shopping and information.