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The USA Pro Cycling Challenge gets artsy at Plus Gallery

Coat-of-arms wheels: The hippest thing since colorway?
Coat-of-arms wheels: The hippest thing since colorway?

It's the most grueling professional bike race ever held on American soil. Beginning in Colorado Springs, winding up along treacherous passes through Gunnison, Avon, Aspen, Vail and eventually to the State Capitol in Denver, the USA Pro Cycling Challenge is like the Tour de France of America (literally: it'll have many of the same riders and will be almost as high-profile), and it's right here. In short, it's a big deal for Colorado -- and for every big deal, there should be some awesome art. That's where Plus Gallery owner Ivar Zeile stepped in.

The Challenge will draw participants from twelve countries around the world, and so it shall be that Denver International Airport will have on display on the top of its baggage carousels during the month of August twelve Cannondale bikes representing those twelve countries; the task of finding artists to make those bikes into something beautiful and curating the show went to Zeile.

Tonight, Zeile is throwing a party at Plus to unveil the results -- the bikes themselves and the artists he ended up commissioning for the project -- for the first and only time before the bikes go to DIA, and everyone's invited (though you do have to RSVP to attend). It goes down at Plus Gallery this evening from 5 to 7 p.m., but in the meantime, here's a few of the bikes you'll see. See if you can guess what countries they represent (winner gets... not really anything).

The USA Pro Cycling Challenge gets artsy at Plus Gallery
The USA Pro Cycling Challenge gets artsy at Plus Gallery
The USA Pro Cycling Challenge gets artsy at Plus Gallery

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Plus Gallery

2501 Larimer St.
Denver, CO 80205

303-296-0927

www.plusgallery.com


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