Best plan to renovate an old venue (2000)

Red Rocks Amphitheatre

The city's original ideas about how to bring this national treasure into the next century (projecting corporate logos on the rocks, building an eyesore of a terrace to pump up concession revenues) were on par with New Coke. But the public, symbolized by the grassroots organization Friends of Red Rocks, pitched such a fit that government types went back to the drawing board. The approach that resulted is a vast improvement that should shore up the structure and enhance the concert-going experience without ruining the views that have drawn people to Red Rocks for decades.

Location Details

18300 W. Alameda Parkway
Morrison CO 80465


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