Best morning radio show (2000)

Bret Saunders, KBCO-FM/97.3

Most radio programmers believe that the fastest route to big ratings is to ratchet up the obnoxiousness factor -- and more often than not, they're right. But KBCO's Bret Saunders is the exception to this rule. He's become one of the most-listened-to personalities on the air by rejecting the usual snickering tag-team byplay in favor of a format that blends good conversation with humor that dares to be smart. Wouldn't it be nice if this became a trend?

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