Best morning radio show (2000)
Bret Saunders, KBCO-FM/97.3
Most radio programmers believe that the fastest route to big ratings is to ratchet up the obnoxiousness factor -- and more often than not, they're right. But KBCO's Bret Saunders is the exception to this rule. He's become one of the most-listened-to personalities on the air by rejecting the usual snickering tag-team byplay in favor of a format that blends good conversation with humor that dares to be smart. Wouldn't it be nice if this became a trend?