Best Online Baby Clothes (2001)


The joint venture of a Denver designer and a Chicago marketing strategist, Grow's greatest appeal is its wonderful simplicity -- the colorful, comfortable all-cotton daywear is durable, cute and easy to care for. Though the clothing, gently emblazoned with Verity Freebern's graphics, is available in Denver and Boulder at Applause and Rocky Mountain Kids and nationally in catalogues, Grow can also be purchased online at an incredibly user-friendly Web site. Once you've logged on, all you have to do is choose from a standard selection of styles, colors and designs (which include the popular "Sweet Pea" and "Little Monster"), mixing and matching in nearly endless, genderless configurations in sizes from 3 months to 6X/7. Whether you're sending something off quickly for a gift or ordering for your own little sweet pea, this is one alternative that really grows on you.


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