Best Bathroom Campaign (2001)
"Prevention Option for Women: Equal Rights"
On World AIDS Day last December, the Denver Health and Hospitals Authority began posting messages in public restrooms around town that promoted male and female condoms -- conveniently available through DHHA. The campaign, called Prevention Option for Women: Equal Rights (POWER), was aimed at young women at risk for HIV/AIDS, other sexually transmitted diseases and unplanned pregnancies. "Minds have a tendency to open up behind closed doors," said campaign spokeswoman Sheana Bull, "and ironically public restrooms offer a very unique private environment."