Best Free Seasonal Service (2003)
soberRide Free Cab Rides New Year's Eve
Carousing in LoDo got a whole lot easier -- or at least a bit more sensible -- last New Year's Eve, thanks to the soberRide program underwritten by AT&T Wireless. Folks who'd overdone the bubbly and lacked the means or foresight to book a room downtown for the night were provided free cab rides (up to $50 in value). From 8 p.m. to 3 a.m., chariots awaited, available at cab stands or through a toll-free number. And New Year's revelers got home safely to sleep off their excesses in the comfort of their own beds. But come to think of it, wasn't the name a bit misleading?
More Shopping & Services Awards
Best Collection of the Golden Age of American IllustrationFahrenheit's Books
Best Store on Boulder's Pearl Street MallBoulder Book Store
Best Recycled Recycling InformationSecond Life for Stuff in Denver
Best Exit by a Video-Store OwnerScott Woodland